Ramville, the titular town of Les Bleus de Ramville, is a fictional place located just off Highway 17 between North Bay and Sturgeon Falls. Taking a novel tack, we created a social website for the program centered around a radio station featured in the program. By giving the characters life through this online presence, fans were drawn to the site by the concept and encouraged to return between episodes by new and original content exclusively available there.
This new content took the form of podcasts which served as an extension of the most recent episode. Scripted, recorded and produced by members of our team, we followed a format made popular by programs such as The Walking Dead, Breaking Bad and Game of Thrones. With such thought and care put into the show, it's no surprise Les Bleus took home the 2012 Award for Excellent in Title Design at the renowned SXSW Film Awards in Austin, Texas.