What if we treated all athletes the way we treated skateboarders?

via Jason Kindrachuk

Here Nick Carter from The Influence of Marketing™ tells us that, where emails are concerned, you must end the love affair with your logo.

“I still get excited when I hear the soft chime of Outlook telling me I have a new message. Receiving email makes me feel important. But, as we have all experienced, there’s too much spam. In fact, in this technology age where spam is so prevalent, we as humans have begun to learn a few subconscious ways of visually filtering spam. In a fraction of a second, our highly critical eyes run all emails through a simple test: is it designed, or was it typed?”

Read more via Logo Design Love

via Brian Collins

“Justify color selections by pairing them with similarly hued images from the destination.” – Clinton Duncan, a contributor over on Brand New.

via Logo Design Love

United Kingdom based graphic designer David Bowers was recently commissioned by the UK’s National Health Service to create a campaign that raises awareness of the link between drinking and sexually transmitted infections. via iamaphonic

For years developers have used sex and lifestyle images to sell real estate, but some industry insiders say it doesn’t work and are calling for a more genuine approach. More @ The Globe and Mail

On a recent trip to Québec City, I couldn’t help but be captivated by les Fascinantes momies d’Égypte’s advertising campaign. This strong campaign was beautifully executed by Montréal’s Bleublancrouge. Print ads, tv spots and everything in between were developed with utmost quality and professionalism.

Check out the website here.

Yvon Chouinard of Patagonia discusses Wal-Mart’s new direction that revolves around sustainability.

We know this is old, but it deserves revisiting. This is a perfect example of a company investing its money in the right places: sustainability and great marketing.

See the Braun logo development via Logo Design Love.