With Vancouver 2010’s Olympic Winter Games now underway, all eyes are on Canada. Now that the games are on our turf, the pressure is mounting for Canadian athletes to bring home the gold. Not only are the eyes of the internal community on the athletes themselves, but are also on the design that has been constructed for events.

The design reflects not only the beautiful and diverse geography that is spread throughout our land, but also the vibrant metropolitan cities that make up our great country. With a natural palette of colors and textures that are seen throughout British Columbia and the rest of Canada, various illustrations were created in order to “spice” up the environmental design of the games. Hidden into these illustrations are the many elements of Canadian life, natural and urban pictures superimposed to live and work in harmony. This natural flow of elements is coupled with the fluent motions and movements of various sports – creating an ultimately Canadian experience.