Freelandt Caldwell Reilly LLP have been serving the Sudbury area for years. Keeping pace with other firms of their stature, they needed something which was fresh without being frivolous, attention-grabbing rather than attention-seeking. Blending modern elements with enduring classic form to produce a design unique to their needs, the result was a bold but business-ready graphic which modernized their identity without sacrificing their history.
We were careful throughout the process to ensure the design struck a proper balance. There was no change in their solid business practices, only a desire to demonstrate to clients that they are constantly improving on their exceptional work. The feedback from FCR and clients alike has been excellent.