As a new business in an emerging industry, Helios wanted to take deliberate, measured steps in creating brand awareness and building their reputation in Northern Ontario. Knowing that effective branding and marketing which capitalized on our community's extant social conscience and desire for energy efficiency was key to success, they turned to Bureau for creative counsel.
Our first step was to create a new logo and identity for use in all promotional materials. That logo, which features a stylized 'O' presented as a solar eclipse, immediately establishes Helios as a solar energy company. Building a custom website complete with search engine optimization, our finished product allows them to be easily found by potential customers and makes it easy for those customers to find whatever information they seek.