Helping to promote and execute LateralThinkers for three consecutive years, we created a concept based on networking, sustainability, collaborative endeavours and a range of novel thought. Tired of the typical symbolism used to communicate the design process, we devised new ways to represent the key elements of brainstorming and bringing thought to reality free from the weight of cliche.
Northern Ontario's first design conference, internationally renowned designers have delivered live presentations via Skype to a diverse audience of their contemporaries. Those speakers have included industry leaders such as Wally Olins of Saffron in the UK, American illustrator Frank Chimero, Paddy Harrington of Bruce Mau Design and Indigo, Germany's Erik Spiekermann of Edenspiekermann, Paula Scher of New York City's Pentagram and Australian Vince Frost of Frost Design.
Our goal in spearheading this initiative alongside RGD Ontario was to provide both inspiration and information to students, letting them know about the myriad opportunities available through pursuing a design career. It seems to have worked, with many of those students going on to enjoy successful careers doing something they love.