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- Centre for Research in Gerontology
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Le Loup FM
A strong web presence is essential in keeping clients interested in your business.
A local francophone radio station, Le Loup FM, understood this and came to us looking for a new website. The station already had an identity and website but wanted stronger results. They needed a custom website that was user friendly and easy to update. The station also has two locations in different geographical areas, so it was important for the site to unify both locations, and for both websites to work in synergy.
After market research we concluded that the other local stations had websites that were dark, overly cluttered with content and confusing to navigate. In response we created a light and simple layout that facilitates user experience. With special features like listener requests, local news and online audio streaming, it was crucial to organize the website in a strategically regulated fashion that makes the user want to return often.
