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rethink green

rethink green is Greater Sudbury’s community environmental network.

We were approached by the organization to discuss a rebranding. Formerly the Greater Sudbury Environmental Network (GSEN), the company faced the challenge of establishing a memorable brand. We consulted with the client, presented ideas and agreed on the concept of “rethink green.” The brand conveys the mandate of promoting environmental action, policy and networking in Greater Sudbury while reflecting a playful and optimistic outlook for the future. It was equally important to harmonize with rethink green’s annual Earth Day festival.

We executed the brand on stationery, outdoor signage, and marketing materials for the annual Earth Day festival.

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